Clarence Leonidas Fender was born in 1909, and was raised in Fullerton, California. As a teenager, he developed an interest in electronics, and soon was building and repairing radios for fellow classmates. After high school, Leo Fender held a bookkeeping position while he still did radio repair at home. After holding a series of jobs, Fender opened up a full-scale radio repair shop in 1939. In addition to service work, the Fender Radio Service store soon became a general electronics retail outlet. However, the forerunner to the Fender Electric Instruments company was a smaller two-man operation that was originally started as the K & F company in 1945. Leo Fender began modestly building small amplifiers and electric lap steels with his partner, Clayton Orr Doc Kaufman. After K & F dissolved, Fender formed the Fender Electric Instrument company in 1946, located on South Pomona Avenue in Fullerton, California. The company sales, though slow at first, began to expand as his amplifiers and lap steel began meeting acceptance among West Coast musicians. In 1950, Fender successfully developed the first production solid body electric guitar. Originally the Broadcaster, the name was quickly changed to the Telecaster after the Gretsch company objected to the infringement of their Broadkaster drum sets.
Soon FenderĀ“s inventive genius began designing new models through the early 1950s and early 1960s. The Fender Precision Bass guitar was unveiled in 1951. While there is some kind of an existing background for the development of an electric solid body guitar, the notion of a 34 in. scale instrument with a fretted neck that could replace an upright acoustic doublebass was completely new to the music industry. The Precision bass (so named because players could fret the note precisely) coupled with a Fender Bassman amplifier gave the bass player more sonic projection. Fender then followed with another design in 1954, the Stratocaster. The simplicity in design, added to the popular sounds and playability, makes this design the most copied world wide. Other popular models of guitars, basses, and amplifiers soon followed.
By 1964, Fender's line of products included electric guitars, basses, steel guitars, effects units, acoustic guitars, electric pianos, and a variety of accessories. Leo's faltering health was a factor in putting the company up for sale, and he first offered it to Don Randall (the head of Fender Sales) for a million and a half dollars. Randall opened negotiations with the Baldwin Piano & Organ company, but when those negotiations fell through, offered it to the conglomerate CBS (who was looking to diversify the company holdings). Fender (FEIC) was purchased by CBS on January 5, 1965 (actually in December of 1964) for thirteen million dollars. Leo Fender was kept on as a special consultant for five years, and then left when then contract was up in 1970. Due to a ten-year, no compete clause, the next Leo Fender-designed guitars did not show up in the music industry until 1976 (Music Man).
While Fender was just another division of CBS, a number of key figures left the company. Forrest White, the production manager, left in 1967 after a dispute in producing solid state amplifiers. Don Randall left in 1969, disenchanted with corporate life. George Fullerton, one of the people involved with the Stratocaster design, left in 1970. Obviously, the quality in Fender products did not drop the day Leo Fender sold the company. Dale Hyatt, another veteran of the early Fender days, figured that the quality on the products stayed relatively stable until around 1968 (Hyatt left in 1972). But a number of cost-cutting strategies, and attempts to produce more products, had a deteriorating effect. This reputation leads right to the classic phrase heard at vintage guitar shows, "Pre-CBS?"
In the early 1980s, the Fender guitar empire began to crumble. Many cost-cutting factors and management problems forced CBS to try various last ditch efforts to salvage the instrument line. In March of 1982, Fender (with CBS' blessing) negotiated with Kanda Shokai and Yamano Music to establish Fender Japan. After discussions with Tokai (who built a great Fender Strat replica, among other nice guitars), Kawai, and others, Fender finally chose Fuji Gen Gakki (based in Matsumoto, about 130 miles northwest of Tokyo). In 1983 the Squier series was built in Japan, earmarked for European distribution. The Squier trademark came from a string-making company in Michigan (V.C. Squier) that CBS had acquired in 1965.
Instruments currently produced in Corona, CA (U.S.) since 1986, Mexico since 1990, Japan since 1982, Tianjin (China), and Korea since the mid-1980s. Distributed by the Fender Musical Instruments Corporation of Scottsdale, AZ. Instruments previously produced in Fullerton, CA between 1946 and 1985.

FENDER Electric Guitars Models

FENDER AMERICAN ULTRA LUXE TELECASTER Image

FENDER AMERICAN ULTRA LUXE TELECASTER

- single cutaway Tele-style alder or ash body with sculpted rear contours, bolt-on Augmented D shaped maple neck, rolled fingerboard edge, 22-fret maple or rosewood compound radius fingerboard with pearloid dot inlays, Tele-style painted he...

FENDER AMERICAN ULTRA LUXE STRATOCASTER Image

FENDER AMERICAN ULTRA LUXE STRATOCASTER

- offset double cutaway Strat-style ash body with sculpted rear contours, bolt-on augmented D shaped maple neck, rolled fingerboard edge, 22-fret maple compound radius fingerboard with black pearloid dot inlays, painted Strat-style headstoc...

FENDER AMERICAN PROFESSIONAL II PRECISION BASS Image

FENDER AMERICAN PROFESSIONAL II PRECISION BASS

- offset double cutaway Precision Bass-style alder body, bolt-on maple "1963 C" Shaped neck, five-bolt neck plate, 20-fret rosewood or maple fingerboard with dot inlays, four-on-one-side tuners, High Mass Vintage (HMV) Topload or STB bridge...

FENDER AMERICAN PROFESSIONAL II JAZZ BASS Image

FENDER AMERICAN PROFESSIONAL II JAZZ BASS

- offset double cutaway Jazz Bass-style alder or roasted pine body, bolt-on maple slim C-Shaped neck, five-bolt neck plate, 20-fret rosewood or maple fingerboard with dot inlays, four-on-one-side tuners, High Mass Vintage (HMV) Topload or S...

FENDER AMERICAN PROFESSIONAL II TELECASTER Image

FENDER AMERICAN PROFESSIONAL II TELECASTER

- single cutaway Telecaster-style alder or roasted pine body, bolt-on Deep C-shape maple neck, 22-fret maple or rosewood fingerboard with dot inlays, Tele-style headstock, six-on-one-side Fender staggered tuners, 3-saddle Top-Load STB Tele-...

FENDER AMERICAN PROFESSIONAL II STRATOCASTER Image

FENDER AMERICAN PROFESSIONAL II STRATOCASTER

- offset double cutaway Strat-style alder or roasted pine body, bolt-on deep C shaped maple neck, 22-fret maple or rosewood fingerboard with dot inlays, Strat-style headstock, six-on-one-side standard cast tuners, 2-point synchronized tremo...

FENDER VINTERA '50S TELECASTER Image

FENDER VINTERA '50S TELECASTER

- single cutaway Tele-style alder body, bolt-on Early '50s U shaped maple neck, 21-fret maple fingerboard with black dot inlays, Tele-style headstock, six-on-one-side vintage style tuners, 3-saddle vintage-style STB bridge, one-ply white pi...

FENDER VINTERA '50S STRATOCASTER Image

FENDER VINTERA '50S STRATOCASTER

- offset double cutaway Strat-style alder or ash body, bolt-on Soft V shaped maple neck, 21-fret maple fingerboard with black dot inlays, Strat-style headstock, six-on-one-side vintage style tuners, 6-saddle vintage-style synchronized tremo...

FENDER AMERICAN ELITE TELECASTER (NO. 011-4210) Image

FENDER AMERICAN ELITE TELECASTER (NO. 011-4210)

- single cutaway Telecaster-style select alder body, top body binding, bolt-on compound modern C-shape to D-shape maple neck, 22-fret compound radius (9.5 in. to 14 in.) maple or rosewood fingerboard with large pearloid dot inlays, Tele-sty...

FENDER AMERICAN ELITE JAZZ BASS  (NO. 019-7000) Image

FENDER AMERICAN ELITE JAZZ BASS (NO. 019-7000)

- offset double cutaway Jazz Bass-style alder body, bolt-on maple modern C to D Shaped neck, five-bolt neck plate, 21-fret bound rosewood or maple fingerboard with pearloid block inlays, four-on-one-side tuners, High Mass Vintage (HMV) Topl...

FENDER CORONADO BASS I (U.S. MFG.) Image

FENDER CORONADO BASS I (U.S. MFG.)

- double rounded cutaway semi-hollow bound maple body, arched top, f-holes, two finger rests, bolt-on maple neck, 21-fret rosewood fingerboard with pearl dot inlay, four-on-one-side tuners, adj. aluminum bridge, trapeze tailpiece with ebony...

FENDER BULLET B30 Image

FENDER BULLET B30

- offset double cutaway alder body, bolt-on maple neck, 19-fret maple fingerboard with black dot inlay, fixed bridge, tele-style peghead, white pickguard, one split covered pickup, two knobs (v, tone), chrome hardware, available in Brown Su...

FENDER TORONADO (MEX. MFG., NO. 013-0700/0900) Image

FENDER TORONADO (MEX. MFG., NO. 013-0700/0900)

- offset cutaway/sloped shoulder poplar body, bolt-on maple neck, 22-fret rosewood neck with dot inlay, six-on-one-side tuners, hard tail STB, brown shell pickguard, two chrome covered Atomic humbucker pickups, four knobs (two v, two tone),...

FENDER BASS V (U.S. MFG.) Image

FENDER BASS V (U.S. MFG.)

- offset double cutaway elongated ash body, bolt-on maple neck, 15-fret rosewood unbound fingerboard with pearl dot inlays (1965-66) or bound rosewood fingerboard with pearl block inlays (1966-1970), five-on-one-side tuners, individual sadd...

FENDER '50s TELECASTER (JAPAN MFG. NO. 027-1202) Image

FENDER '50s TELECASTER (JAPAN MFG. NO. 027-1202)

- single cutaway basswood body based on a 1950s Telecaster, bolt-on maple neck, 21-fret maple fingerboard with black dot inlay, six-on-one-side tuners, vintage-style bridge, black pickguard, two single coil pickups, two knobs (v, tone) and...

FENDER BRONCO (U.S. MFG.) Image

FENDER BRONCO (U.S. MFG.)

- offset double cutaway poplar body, bolt-on maple neck, 22-fret rosewood fingerboard with pearl dot inlay, standard vibrato, white pickguard, one covered single coil pickup, two knobs (v, tone), available in Black, Red, or White finish, 24...

FENDER MUSTANG (U.S. MFG.) Image

FENDER MUSTANG (U.S. MFG.)

- offset double cutaway asymmetrical ash body, bolt-on maple neck, 21- or 22-fret rosewood fingerboard with pearl dot inlay, six-on-one-side tuners with plastic buttons, pearloid or tortoiseshell pickguard, floating bridge/vibrato with brid...

FENDER CORONADO (U.S. MFG.) Image

FENDER CORONADO (U.S. MFG.)

- double rounded cutaway semi-hollow bound beech body, arched top, f-holes, raised white pickguard, bolt-on maple neck, 21-fret rosewood fingerboard with pearl dot inlay, adjustable rosewood bridge/trapeze tailpiece, six-on-one-side tuners,...

FENDER JAZZMASTER (U.S. MFG.) Image

FENDER JAZZMASTER (U.S. MFG.)

- offset double cutaway asymmetrical alder body, gold metal (or tortoiseshell) pickguard, bolt-on maple neck, 21-fret rosewood fingerboard with pearl dot inlay, six-on-one-side tuners, floating bridge/vibrato, bridge cover plate, tortoisesh...

FENDER ROBBEN FORD (JAPAN MFG. NO. 027-3030) Image

FENDER ROBBEN FORD (JAPAN MFG. NO. 027-3030)

- double cutaway alder body, hollowed tone chambers, arched bound spruce top, maple neck, 22 jumbo fret bound ebony fingerboard with pearl split block inlay, Robben Ford's signature on the truss rod cover, bound headstock with pearl stylize...

FENDER CYCLONE (MEX. MFG., NO. 013-0500) Image

FENDER CYCLONE (MEX. MFG., NO. 013-0500)

- slightly offset double cutaway poplar body, bolt-on maple neck, 22-fret rosewood neck with dot inlay, synchronized tremolo, six-on-one-side tuners, chrome hardware, brown or white shell pickguard, Tex-Mex single coil/Atomic humbucker pick...

FENDER STRATOCASTER (PRE-CBS, MFG. 1954-1959) Image

FENDER STRATOCASTER (PRE-CBS, MFG. 1954-1959)

- offset double cutaway ash (1954-mid-1956, Blonde finish mid-1956-59) or alder (mid-1956-59) body, four-screw bolt-on maple neck, 21-fret maple fingerboard with black dot inlays, Strat-style headstock, six-on-one-side nickel-plated Kluson...

FENDER D'AQUISTO STANDARD (JAPAN MFG.) Image

FENDER D'AQUISTO STANDARD (JAPAN MFG.)

- single round cutaway laminated maple body, laminated maple top, f-holes, maple neck, raised bound solid rosewood pickguard, 20-fret bound rosewood fingerboard with pearl block inlay, adjustable rosewood bridge/rosewood trapeze tailpiece,...