CORAL

In 1967, after MCA purchased the Danelectro Corporation, the Coral trademark was introduced. The Coral line was MCA's marketing strategy for direct wholesale selling to individual dealers, instead of selling to Sears & Roebuck. Once the company went that route, however, they came up against competition from the larger guitar manufacturers at the dealer level. The Coral line of guitars and amplifiers was only produced for about three years. The Coral amplifier line included a variety of tube and solid-state models as well as PA units. Coral's Kilowatt amp was advertised at putting out 1000 watts of peak power (300 RMS) and included a head with two speaker cabinets each containing 8-12 in. speakers.