In 2007, Gibson started the "Guitar of the Week" promotion. Every week through the year a special Gibson guitar is offered on a limited edition basis. Typically, these guitars are based on most of Gibson's popular designs with minor differences such as a special finish. However, expect to see the R&D team have some fun here and offer a few unique guitars! The first guitar started on January 22, 2007.
Week 1 - SG Supreme Bass in Natural finish (MSR N/A, 400 units).
Week 2 - Les Paul Classic in Fireburst finish (MSR N/A, 400 units).
Week 3 - SG Standard in Silverburst finish (MSR $2,199, 400 units).
Week 4 - Explorer Pro with a flame maple top and Vintage Sunburst finish (MSR $1,709, 400 units).
Week 5 - Les Paul Classic with a finish designed by Tom Morgan (MSR $3,019, 400 units).
Week 6 - SG '61 Reissue with gold hardware and Antique Ebony finish (MSR $2,899, 400 units).
Week 7 - Les Paul Money Bass in Manhattan Midnight finish (MSR $1,679, 400 units).
Week 8 - Les Paul Deluxe with Antiqued appointments and gold top (MSR $3,019, 400 units).
Week 9 - Les Paul Supreme with an Autumn Burst finish (MSR $4,719, 400 units).
Week 10 - SG Special with three single coil pickups and Natural Satin finish (MSR $1,428, 400 units).
Week 11 - Thunderbird Bass with zebra wood wings and active electronics (MSR $3,049, 400 units).
Week 12 - Firebird V with zebra wood wings (MSR $2,789, 400 units).
Week 13 - Explorer Pro in Heritage Cherry Sunburst finish (MSR $1,709, 400 units).
Week 14 - Les Paul Classic with antiqued appointments, H-90 pickups, and an Iced Tea Sunburst finish (MSR $3,019, 400 units).
Week 15 - Les Paul GT with no flames and a Fire Engine Red finish (MSR $3,699, 400 units).
Week 16 - Les Paul Classic Custom in Silverburst finish (MSR $3,999, 400 units).
Week 17 - SG Special with a full-front jazz plastic design pickguard and a Satin Classic White finish (MSR $1,429, 400 units).
Week 18 - SG Supreme Bass in Fireburst finish (MSR $1,929, 400 units).
Week 19 - Les Paul Classic with antiqued appointments and a zebra wood body (MSR $3,019, 400 units).
Week 20 - Les Paul Studio with EMG pickups and Satin Ebony finish (MSR $2,139, 400 units).
Week 21 - SG3 with three single coil blade pickups and Fireburst finish (MSR $1,428, 400 units).
Week 22 - Les Paul Supreme with a chambered mahogany body and Gold Top (MSR $4,239, 400 units).
Week 23 - Les Paul Money Bass with a AA flame maple top and Natural Satin finish (MSR $1,709, 400 units).
Week 24 - Firebird V with flame maple wings (MSR $2,789, 400 units).
Week 25 - Les Paul Studio with BFG electronics and Ebony finish (MSR $2,899, 400 units).
Week 26 - SG '61 Reissue in Classic White finish (MSR $2,899, 400 units).
Week 27 - Les Paul Classic with a mahogany top, antiqued appointments, and Faded Cherry finish (MSR $2,499, 400 units).
Week 28 - Les Paul Classic Custom with two P-90 pickups and Antique Ebony finish (MSR $3,999, 400 units).
Week 29 - Reverse Flying V in Natural Korina finish (MSR $1,429, 400 units).
Week 30 - SG Special with three single coil blade pickups in Ebony finish (MSR $1,428, 400 units).
Week 31 - Flying V New Century with a full-front carbon fiber pickguard (MSR $1,649, 400 units).
Week 32 - SG Special with EMG pickups and Ebony finish (MSR $1,499, 400 units).
Week 33 - Les Paul Classic with a mahogany top, antiqued appointments, a scroll logo, and Vintage Sunburst finish (MSR $2,758, 400 units).
Week 34 - Les Paul Standard 50's neck in Antique Vintage Sunburst finish (MSR $3,448, 400 units).
Week 35 - SG '61 in Antique Satin Walnut (MSR $2,199, 400 units).
Week 36 - X-plorer New Century with a full-front carbon fiber pickguard (MSR $1,649, 400 units).
Week 1 - SG Supreme Bass in Natural finish (MSR N/A, 400 units).
Week 2 - Les Paul Classic in Fireburst finish (MSR N/A, 400 units).
Week 3 - SG Standard in Silverburst finish (MSR $2,199, 400 units).
Week 4 - Explorer Pro with a flame maple top and Vintage Sunburst finish (MSR $1,709, 400 units).
Week 5 - Les Paul Classic with a finish designed by Tom Morgan (MSR $3,019, 400 units).
Week 6 - SG '61 Reissue with gold hardware and Antique Ebony finish (MSR $2,899, 400 units).
Week 7 - Les Paul Money Bass in Manhattan Midnight finish (MSR $1,679, 400 units).
Week 8 - Les Paul Deluxe with Antiqued appointments and gold top (MSR $3,019, 400 units).
Week 9 - Les Paul Supreme with an Autumn Burst finish (MSR $4,719, 400 units).
Week 10 - SG Special with three single coil pickups and Natural Satin finish (MSR $1,428, 400 units).
Week 11 - Thunderbird Bass with zebra wood wings and active electronics (MSR $3,049, 400 units).
Week 12 - Firebird V with zebra wood wings (MSR $2,789, 400 units).
Week 13 - Explorer Pro in Heritage Cherry Sunburst finish (MSR $1,709, 400 units).
Week 14 - Les Paul Classic with antiqued appointments, H-90 pickups, and an Iced Tea Sunburst finish (MSR $3,019, 400 units).
Week 15 - Les Paul GT with no flames and a Fire Engine Red finish (MSR $3,699, 400 units).
Week 16 - Les Paul Classic Custom in Silverburst finish (MSR $3,999, 400 units).
Week 17 - SG Special with a full-front jazz plastic design pickguard and a Satin Classic White finish (MSR $1,429, 400 units).
Week 18 - SG Supreme Bass in Fireburst finish (MSR $1,929, 400 units).
Week 19 - Les Paul Classic with antiqued appointments and a zebra wood body (MSR $3,019, 400 units).
Week 20 - Les Paul Studio with EMG pickups and Satin Ebony finish (MSR $2,139, 400 units).
Week 21 - SG3 with three single coil blade pickups and Fireburst finish (MSR $1,428, 400 units).
Week 22 - Les Paul Supreme with a chambered mahogany body and Gold Top (MSR $4,239, 400 units).
Week 23 - Les Paul Money Bass with a AA flame maple top and Natural Satin finish (MSR $1,709, 400 units).
Week 24 - Firebird V with flame maple wings (MSR $2,789, 400 units).
Week 25 - Les Paul Studio with BFG electronics and Ebony finish (MSR $2,899, 400 units).
Week 26 - SG '61 Reissue in Classic White finish (MSR $2,899, 400 units).
Week 27 - Les Paul Classic with a mahogany top, antiqued appointments, and Faded Cherry finish (MSR $2,499, 400 units).
Week 28 - Les Paul Classic Custom with two P-90 pickups and Antique Ebony finish (MSR $3,999, 400 units).
Week 29 - Reverse Flying V in Natural Korina finish (MSR $1,429, 400 units).
Week 30 - SG Special with three single coil blade pickups in Ebony finish (MSR $1,428, 400 units).
Week 31 - Flying V New Century with a full-front carbon fiber pickguard (MSR $1,649, 400 units).
Week 32 - SG Special with EMG pickups and Ebony finish (MSR $1,499, 400 units).
Week 33 - Les Paul Classic with a mahogany top, antiqued appointments, a scroll logo, and Vintage Sunburst finish (MSR $2,758, 400 units).
Week 34 - Les Paul Standard 50's neck in Antique Vintage Sunburst finish (MSR $3,448, 400 units).
Week 35 - SG '61 in Antique Satin Walnut (MSR $2,199, 400 units).
Week 36 - X-plorer New Century with a full-front carbon fiber pickguard (MSR $1,649, 400 units).