The Goya trademark was originally used by the Hershman Musical Instrument Company in New York City, NY in the 1950s on models built by Sweden's Levin company (similar models were sold in Europe under the company's Levin trademark). Levin built high quality acoustic flattop, classical, and archtop guitars as well as mandolins. A large number of rebranded Goya instruments were imported to the U.S. market.
In the late 1950s, solid body electric guitars and basses built by Hagstrom (also a Swedish company) were rebranded Goya and distributed in the U.S. as well. In 1963 the company changed its name to the Goya Musical Instrument Corporation.
Goya was purchased by Avnet (see Guild) in 1966, and continued to import instruments such as the Rangemaster in 1967. By the late 1960s, electric solid body guitars and basses were then being built in Italy by the EKO company. Avnet then sold the Goya trademark to Kustom Electronics. It has been estimated that the later Goya instruments of the 1970s were built in Japan.
The C.F. Martin company later acquired the Levin company, and bought the rights to the Goya trademark from a company named Dude, Inc. in 1976. Martin imported a number of guitar, mandolin, and banjo string instruments from the 1970s through to 1996. While this trademark is currently discontinued, the rights to the name are still held by the Martin Guitar company.
The Goya company featured a number of innovations that most people are not aware of. Goya was the first classic guitar line to put the trademark name on the headstock, and also created the ball end classic guitar string. Levin-Era Goya models feature interior paper label with the Goya trademark in a cursive style, and designated "Made by A.B. Herman Carlson Levin - Gothenburg, Sweden." Model and serial number appear on the label, as well as on the neck block.
Guitars previously produced in Sweden between the late 1950s and the early-1970s, in Japan, Korea, and Taiwan between the early 1970s and 1996. Distributed by Hershman Musical Instrument Company in New York, NY between the late 1950s and 1970, by Kustom Electronics, Inc. between 1970 and 1972, by Dude Inc. between 1972 and 1976, and by The Martin Guitar Company in Nazareth, PA between 1976 and 1996.

GOYA Acoustic Guitars Models

GOYA G-1 Image

GOYA G-1

- classic style, spruce ply top, round soundhole, bound body, rosette decal, mahogany stain ply back/sides, nato neck, 12/19-fret ebonized fingerboard, ebonized tied bridge, three-per-side chrome tuners with white buttons, available in Natu...

GOYA G-10 Image

GOYA G-10

- classical style, figured birch back and sides, clear spruce top, plastic ebony top body binding, round soundhole with multi-colored inlay, slotted headstock, three-per-side tuners, brass hardware, Natural finish, mfg. 1960s.

GOYA G-312 E Image

GOYA G-312 E

- dreadnought style, spruce top, round soundhole, black pickguard, bound body, three-stripe rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pins, screened peghead...

GOYA G-2 Image

GOYA G-2

- similar to the G-1, except has rosewood stain ply back/sides, three-per-side chrome tuners with pearloid buttons, available in Natural finish, disc. 1996.

GOYA G-13 Image

GOYA G-13

- classical style, mahogany back/sides/neck, Alp spruce top, black and white body binding, round soundhole with multi-colored inlay, rosewood fingerboard, slotted headstock, three-per-side tuners, nickel hardware, Natural finish, mfg. 1960s...

GOYA G-318 CE Image

GOYA G-318 CE

- single round cutaway dreadnought style, spruce top, round soundhole, black pickguard, three-stripe bound body/rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pi...

GOYA G-17 Image

GOYA G-17

- classical grand concert size style, mahogany back/sides/neck, Alp spruce top, black and decorative body binding, round soundhole with multi-colored inlay, truss-rod in neck, rosewood fingerboard, slotted headstock, three-per-side tuners,...

GOYA G-500 Image

GOYA G-500

- single round cutaway hollow style, round soundhole, multibound body/rosette, mahogany back/sides/neck, 20-fret bound rosewood fingerboard with pearl dot inlay, rosewood bridge with white black dot pins, bound peghead with screened logo, t...

GOYA G-3 Image

GOYA G-3

- dreadnought style, spruce ply top, round soundhole, black pickguard, bound body, rosette decal, mahogany stain ply back/sides, nato neck, 14/20-fret ebonized fingerboard with pearl dot inlay, ebonized bridge with white pins, screened pegh...

GOYA G-4 Image

GOYA G-4

- similar to the G-3, except has rosewood stain ply back/sides, rosewood bridge with white pins, available in Natural finish, disc. 1996.

GOYA G-600 Image

GOYA G-600

- single sharp cutaway Dreadnought body, spruce top, round soundhole, black pickguard, multibound body/rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pins, bound...

GOYA G-120 Image

GOYA G-120

- classic style, spruce top, round soundhole, bound body, wood inlay rosette, mahogany back/sides/neck, 12/18-fret rosewood fingerboard, rosewood tied bridge, three-per-side chrome tuners, available in Natural finish, disc. 1996.

GOYA G-125 Image

GOYA G-125

- similar to the G-120, except has a 12/19-fret rosewood fingerboard, available in Natural finish, disc. 1996.

GOYA G-145 Image

GOYA G-145

- classic style, cedar top, round soundhole, bound body, wood inlay rosette, rosewood back/sides, mahogany neck, 12/19-fret rosewood fingerboard, rosewood tied bridge, three-per-side gold tuners, available in Natural finish, disc. 1996.

GOYA G-215 Image

GOYA G-215

- grand concert style, spruce top, round soundhole, black pickguard, three-stripe bound body/rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with white black dot pins, rosewood veneer...

GOYA G-230 S Image

GOYA G-230 S

- similar to G-215, except has solid spruce top, tortoiseshell pickguard, gold tuners, disc. 1996.

GOYA G-300 Image

GOYA G-300

- dreadnought style, spruce top, round soundhole, black pickguard, bound body, three-stripe rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pins, screened peghead...

GOYA G-312 Image

GOYA G-312

- similar to the G-300, except has three-stripe bound body/rosette, three-per-side chrome tuners, available in Natural or Sunburst finish, disc. 1996.

GOYA G-316 H Image

GOYA G-316 H

- dreadnought style, spruce top, round soundhole, tortoise pickguard, herringbone bound body/rosette, rosewood back/sides, mahogany neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with white black dot pins, scree...

GOYA G-318 C Image

GOYA G-318 C

- single round cutaway dreadnought style, spruce top, round soundhole, black pickguard, three-stripe bound body/rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pi...

GOYA G-330 S Image

GOYA G-330 S

- dreadnought style, solid spruce top, round soundhole, tortoiseshell pickguard, multibound body/rosette, rosewood back/sides/neck, 14/20-fret bound ebonized rosewood fingerboard with pearl dot inlay, rosewood bridge with white black dot pi...

GOYA G-335 S Image

GOYA G-335 S

- similar to the G-330 S, except has herringbone bound body/rosette, rosewood back/sides, mahogany neck, 14/20-fret bound rosewood fingerboard with pearl snowflake/tree of life inlay, available in Natural finish, disc. 1996.

GOYA G-415 Image

GOYA G-415

- dreadnought style, spruce top, round soundhole, black pickguard, multibound body/rosette, mahogany back/sides/neck, 14/20-fret rosewood fingerboard with pearl dot inlay, rosewood bridge with black white dot pins, screened peghead logo, si...