SELMER LONDON
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SELMER LONDON
See also Hofner. Instruments previously built in West Germany from the late 1950s to the early 1970s.
Selmer London was the distribution branch of the Selmer company in the United Kingdom. Selmer London distributed the French-built Selmers, as well as imported the Hofner-built semi-hollowbody models. While a number retained the Hofner trademark, some Hofners were rebranded "Selmer." Hofner also produced a number of UK-only export models which were distributed by Selmer London; such as the President and Golden Hofner (top of the hollowbody electric range).
Selmer semi-hollowbody models to watch for include the Triumph (single cutaway and a single pickup), Diplomat (single cutaway but two pickups), the Emperor and the Astra (two cutaways and two pickups). In the early 1970s, Selmer also marketed a solid body guitar called the Studio (source: Tony Bacon and Paul Day, The Guru´s Guitar Guide).

From Blue Book Publications:


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