KUSTOM
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KUSTOM
Instruments previously built in Chanute, KS during the late 1960s.
The Kustom Amplifier company, builders of the famous tuck-and-roll covered amps, produced four different guitar models in their Kansas factory from 1967 to late 1969. Bud Ross, the founder/designer of Kustom, was a bassist-turned-second-guitarist in the late 1950s who had a knack for electronics and wiring. Ross teamed up with Fred Berry, and Kustom amps debuted at the summer 1965 NAMM show. Eventually the line ranged from small combos to huge P.A.s and bass cabinets (imagine the amp backline at a Creedence Clearwater Revival show, and you'll get an idea about the range of the Kustom product line).
In 1967, Doyle Reeding approached Ross about building guitars. Along with Wesley Valorie, the three began designing electric guitars. Guitar wizard Roy Clark, who later became a Kustom amp endorser, also had input on the Kustom design. These semi-hollowbody guitars featured two-piece carved-out top glued to a two-piece carved-out back (similar to the Microfrets design). Ross estimates that between 2,000 and 3,000 were produced during the two years, all in the Kansas facility. Source: Michael Wright, Guitar Stories, Volume One.

From Blue Book Publications:


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