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Guitars previously produced by various manufacturers during the 1960s. See chapter on House Brands.
The Holiday trademark has been identified as a House Brand distributed by Montgomery Wards and Alden's department stores. Author/researcher Willie G. Moseley also reports seeing a catalog reprint showing Holiday instruments made by Harmony, Kay, and Danelectro. Electric instruments include hollowbodies, semi-hollowbodies, solidbodies, and electric basses. Source: Willie G. Moseley, Stellas & Stratocasters.

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